Automate Google Analytics provisioning, with or without SCIM, using Iden

Iden connects Google Analytics via OAuth integration and automates the full lifecycle, on any plan.

2 min read · Last updated June 2026

OAuthNo SCIM requiredAny planJust-in-time accessAudit trail

Iden automates Google Analytics without SCIM. Most identity tools rely on SCIM, so they cannot automate Google Analytics and leave it to manual tickets. Iden connects Google Analytics through OAuth integration and handles provisioning, deprovisioning, and access reviews on any plan, with a full audit trail. This is the non-SCIM coverage SCIM-only tools do not have.

How Iden connects Google Analytics

Iden connects to Google Analytics through its OAuth model, using Google Analytics's own scopes to provision, update, suspend, and deprovision users and manage their access. No SCIM and no enterprise upgrade required, it works on any Google Analytics plan.

What Iden automates in Google Analytics

Usersread, create, delete, update
Groupsread
Groupsread
Group membershipread
Group membershipread

Every action is logged to an exportable audit trail for SOC 2 and ISO 27001 evidence.

Automate the full Google Analytics lifecycle

Provisioning is the start. Iden automates the whole lifecycle for this app: joiner, mover, and leaver workflows, access requests that replace manual tickets, permission updates as roles change, and access reviews with the evidence an auditor accepts.

Onboard to Google Analytics on day one

New hires get the right Google Analytics access the moment HR marks them active, mapped to their role. No setup ticket, no waiting on IT.

Keep Google Analytics permissions right as roles change

When someone changes team or title, Iden updates their Google Analytics access and group membership to match, and strips what they no longer need.

Offboard from Google Analytics in seconds

The moment someone becomes a leaver, Iden revokes Google Analytics access and ends their sessions, with a timestamped record for the audit.

Turn Google Analytics access requests into automated approvals

Requests route to the right owner, get approved in chat, and provision in Google Analytics automatically. No manual ticket to work, no copy-paste.

Run Google Analytics access reviews with evidence

Iden pulls who has what in Google Analytics, sends reviewers a one-click certification, and revokes what they reject, with proof for SOC 2 and ISO 27001.

Grant time-bound Google Analytics access

Give temporary or just-in-time Google Analytics access that expires on its own, so standing privilege never piles up.

Find and clean up orphaned Google Analytics accounts

Iden flags Google Analytics accounts with no matching active employee, including shared and service accounts, so nothing lingers after someone leaves.

Right-size Google Analytics access to least privilege

See who has more Google Analytics access than their role needs, and pull it back to what the job actually requires.

Cut wasted Google Analytics spend and shadow access

Governance is not only provisioning. Iden also helps you cut what you overspend on this app and catch access that never came through IT.

See who actually uses Google Analytics

Where Google Analytics reports last login or activity, through its API or admin console, Iden surfaces it so reviews and license clean-up target the accounts that sit idle.

Catch shadow access in Google Analytics

Iden reconciles every Google Analytics account against your directory to surface local logins, external guests, and accounts created outside your process, the access that never came through IT.

How to set up Google Analytics with Iden

  1. 1Connect your source of truthIden reads joiners, movers, and leavers from your HRIS and current access from your identity provider.
  2. 2Connect Google AnalyticsIden connects Google Analytics via OAuth integration, with no enterprise plan upgrade required.
  3. 3Set access and review policyMap who should have Google Analytics access by role, and how often that access is reviewed.
  4. 4Automate the lifecycleNew hires get Google Analytics access on day one, leavers are revoked in seconds, and every change is logged.

How SCIM provisioning works with Iden

SCIM (System for Cross-domain Identity Management) is the industry-standard protocol for automated provisioning. Where an app supports SCIM, Iden connects to its SCIM endpoint with a token and keeps the app in sync with your source of truth in real time, the same standard integration every identity provider uses.

Create usersNew hires are provisioned into the app automatically the moment they join or are assigned a role.
Update attributesProfile, role, and department changes flow through, so the app stays aligned with your HRIS.
Deactivate and reactivateA leaver's access is suspended automatically, and restored just as fast if they return.
Push groups and membershipGroups and their members are pushed and kept in sync, so access follows role, not manual edits.
Attribute and role mappingDirectory attributes map to the app's fields. No CSV uploads, no manual data entry.

Setup is a one-time connection: turn on SCIM in the app, generate a token, and Iden runs provisioning from then on. SCIM handles the plumbing. Iden adds the governance layer on top: access reviews with evidence, time-bound and just-in-time access, and provable offboarding. Iden supports SCIM by default for every SCIM-capable app. The real question is what happens when an app has no SCIM, or gates it behind an expensive tier, which is exactly what the connector above handles.

Frequently asked questions

How does Iden connect Google Analytics?

Iden connects Google Analytics via OAuth integration. It works on any plan, no SCIM required.

How does Iden deprovision Google Analytics users at offboarding?

When someone is marked as a leaver in your HRIS, Iden revokes their Google Analytics access automatically, in seconds, and records it in an exportable audit trail for SOC 2 and ISO 27001 evidence.

Can Iden replace manual Google Analytics access request tickets?

Yes. Google Analytics access requests route to the right owner for one-click approval and then provision automatically, so there is no manual ticket to work and access is granted in minutes, not days.

Can Iden grant temporary or just-in-time Google Analytics access?

Yes. Iden can grant time-bound Google Analytics access that expires on its own, so people get access when they need it and standing privilege does not accumulate.

Don’t see the app you need?

Iden builds custom connectors, SCIM or not, usually within 48 hours. If your team runs on it, Iden can automate it.

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